521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv

[00:07:42] The Google Mentality Doesn't Apply to YouTube

[00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower

[00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People

[00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse

[00:22:58] EDGE of the Web Sponsor: Site Strategics

[00:25:11] Archetypes in Thumbnail Design

[00:26:59] Paradigm Shift #3: Less Info, More Entertainment

[00:29:09] Emotion is a Higher Value Than the Topic

[00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Tim:

https://twitter.com/timschmoyer

https://www.facebook.com/videocreatorstv

https://www.linkedin.com/company/videocreators/

The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415

Discover Calls - https://videocreators.com/seven-signals/discovery-call/

Episoder(844)

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it's a blast! We dive deep into the world of SEO testing with Ryan as we expl...

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738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital mar...

8 Jan 202538min

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoi...

31 Des 202450min

736 | News from the EDGE | Week of 12.16.2024

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/ED...

20 Des 202430min

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's...

18 Des 202436min

734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the hea...

12 Des 202441min

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

11 Des 202439min

732 | EDGE Tool Series: Originality.AI - AI Content Detection

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

6 Des 202438min

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