526 |  Dawn Anderson: Is That Page Good Enough to Represent the Query?

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04!

[00:01:40] EDGE of the Web Title Sponsor: Site Strategics

[00:04:44] What is Next in Semantic Search?

[00:07:09] The Dense Retrieval Process

[00:08:35] Pulling Hard Negatives to Speed Up Search

[00:12:25] Search Result Diversification is Expensive

[00:13:14] EDGE of the Web Title Sponsor: Site Strategics

[00:13:13] The Research is Open Source

[00:16:06] Walnuts and Peanuts: It's All About Importance

[00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic

[00:20:33] What is Semantic Distancing?

[00:24:50] You've Got to Know More About Their Industry Than They Do

[00:28:01] Is That Page Good Enough to Represent the Query?

[00:31:20] Finding the Content Gap in Client's Industry

[00:33:27] Blogs are Jumble Sales!

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Dawn:

https://www.twitter.com/dawnieando

https://www.facebook.com/dawnlesleyanderson

https://www.linkedin.com/in/msdawnanderson/

https://www.instagram.com/dawnieando

Episoder(844)

747 | Ethics & Privacy Concerns with AI Writing

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

27 Feb 202540min

746 | Social News from the EDGE | Week of 2.17.2025

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

21 Feb 202532min

745 | AI and Journalism / Michael Lewittes

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

14 Feb 202538min

744 | AI / SEO News from the EDGE | Week of 2.3.2025

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Feb 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Jan 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Jan 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Jan 202533min

740 | News from the EDGE | Week of 1.13.2025

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Jan 202550min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2