538 | News from the EDGE | Week of 10.10.2022

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week's EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is a content marketing strategist, advisor and storyteller. He has spent his career helping fellow marketers tell their story more effectively through digital media. His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing.Some key points we discussed during the show: The struggles of getting content out the door Investing in good quality content The Content Operational Model Social corporate responsibility when it comes to journalist

14 Feb 202059min

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals Report The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests. Surprises in Super Bowl 54 Commercials Although most critics weren't overly impressed with this year's Super Bowl commercials, Google managed to produce a real tear-jerker of a spot.

5 Feb 202012min

Many people in the work space have a hard time with providing feedback without worrying about hurting someone's feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of the book, "Radical Candor: Be a Kickass Boss Without Losing Your Humanity". She shares her insight on her book and how it actually works in the workplace! Some key points we discussed during the show: What exactly Radical Candor is Candor with the peers Candor with the boss

4 Feb 20201h

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week's featured guest Dawn Anderson, Managing Director at Bertey, shares her knowledge about BERT and natural language SEO. Some key topics discussed during this show include: What natural language SEO entails Challenges in optimizing for NLP Steps for optimizing content for NLP

29 Jan 20201h 5min

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP. Legal Woes Continue for Facebook Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp. No More Double-Dipping on Page 1 of Google SERPs As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one. Some were enjoying taking up two coveted page 1 of SERP real estate.

28 Jan 202022min

The marketers who will win in today's environment are those who understand it's all about providing a great experience. It's no longer about GRABBING attention, it's about HOLDING attention. Although a surprising number of professional marketers aren't as good as you'd think they would be at marketing themselves to get more clients. That leaves a big question, how do professional marketers who need clients market themselves? This week's featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series. Learn more about how he does that successfully on episode 339 of EDGE of the Web! Some key topics discussed during this show include: Following the best practices Components of running a show Holding ATTENTION, not just GRABBING it

24 Jan 202059min

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when "cookie-pocalypse" descends. It's a big deal given Chrome accounts for more than half of all installed web browsers. Fallout from Google's January 2020 Core Update This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. New Podcast Ad Tech from Spotify Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify's original and exclusive podcasts.

22 Jan 202016min

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along with Microsoft Bing for Commerce.   What Shopping Ad Managers Should Know in 2020 Four things: Smart Shopping Campaign automation with Google, going global with International Shopping Ads, structured markup for feed-free product data, and Microsoft Bing Smart Shopping Ads. Tracking Offline Conversions with Microsoft Advertising When you want to get the full story of revenue attributable beyond website activity, you need to know how to import all kinds of outside data into Microsoft Advertising.

15 Jan 202014min