538 | News from the EDGE | Week of 10.10.2022

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.

Key Segments:

[00:06:52] YouTube is adding taggable usernames for everyone!

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers

[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:38] What does Google think about the rise in the use of AI-generated images?

Barry Blast (should it be grape?):

[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link

[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link

[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link

[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring pr...

22 Aug 201747min

EP 235: Becoming an Innovative Brand w/Carla Johnson

EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better ...

15 Aug 201756min

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? Wh...

8 Aug 201757min

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consu...

27 Jul 20171h 2min

EP 232: The Future of Mobile Video Advertising w/David Feinman

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting ha...

24 Jul 20171h 2min

EP 231: What is Programmatic Advertising w/Priya Kapoor

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific...

18 Jul 201755min

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this ...

11 Jul 20171h 6min

EP 229: What is Native Advertising? w/Chad Pollitt

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please rea...

6 Jul 20171h 5min

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