538 | News from the EDGE | Week of 10.10.2022

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.

Key Segments:

[00:06:52] YouTube is adding taggable usernames for everyone!

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers

[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:38] What does Google think about the rise in the use of AI-generated images?

Barry Blast (should it be grape?):

[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link

[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link

[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link

[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His n...

3 Apr 20171h

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to tal...

28 Mar 20171h 2min

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the te...

21 Mar 20171h 28min

EP 217: The Knowledge Divide w/Kyle Lacy

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. ...

16 Mar 20171h 11min

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was me...

14 Mar 20171h 8min

EP 215: Branding and Programmatic Advertising w/Maureen Jann

EP 215: Branding and Programmatic Advertising w/Maureen Jann

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused o...

28 Feb 20171h 11min

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wan...

20 Feb 20171h 9min

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017...

14 Feb 20171h 36min

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