568 | The Google Farmer and our Crop w/Cyrus Shepard
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer10 Feb 2023

568 | The Google Farmer and our Crop w/Cyrus Shepard

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.

Now let's discuss why SEOs are Google's farmers on this episode of the EDGE!

[00:00:35] Introducing Cyrus Shepard

[00:02:35] Pathway to SEO

[00:06:03] Visual Search

[00:08:39] EDGE of the Web Title Sponsor: Site Strategics

[00:09:25] Zero Click Perspective

[00:09:57] Google's Writing Its Own Content

[00:11:28] We're Google's Farmers and It Wants Our Crop

[00:13:50] The Omnichannel Approach

[00:17:31] You Gotta Know the SERP

[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:18:33] Zero Click Study from Semrush

[00:21:28] Google MUM Taking Hold

[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking

[00:25:47] Any Tools Tracking SERP Features Well?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Episoder(844)

691 | SEO Testing at Scale with AI w/ Will Critchlow

691 | SEO Testing at Scale with AI w/ Will Critchlow

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme sea...

12 Jun 202447min

690 | News from the EDGE | Week of 6.3.2024

690 | News from the EDGE | Week of 6.3.2024

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collectio...

6 Jun 202439min

689 | SEO Testing in a Volatile Google w/ Will Critchlow

689 | SEO Testing in a Volatile Google w/ Will Critchlow

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the EDGE! This week's guest is Will Critchlow, ...

5 Jun 202439min

688 | News from the EDGE | Week of 5.27.2024

688 | News from the EDGE | Week of 5.27.2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hotte...

30 Mai 202452min

687 | Authority Against AI w/ Michael Lewittes

687 | Authority Against AI w/ Michael Lewittes

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segmen...

29 Mai 202439min

686 | EDGE Flash: Google Secrets LEAKED

686 | EDGE Flash: Google Secrets LEAKED

Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the G...

28 Mai 202417min

685 | News from the EDGE | Week of 5.20.2024

685 | News from the EDGE | Week of 5.20.2024

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements...

23 Mai 202441min

684 | How Expertise Wins in SEO w/ Michael Lewittes

684 | How Expertise Wins in SEO w/ Michael Lewittes

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional...

21 Mai 202437min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2
lederpodden
rss-sunn-okonomi