568 | The Google Farmer and our Crop w/Cyrus Shepard
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer10 Feb 2023

568 | The Google Farmer and our Crop w/Cyrus Shepard

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.

Now let's discuss why SEOs are Google's farmers on this episode of the EDGE!

[00:00:35] Introducing Cyrus Shepard

[00:02:35] Pathway to SEO

[00:06:03] Visual Search

[00:08:39] EDGE of the Web Title Sponsor: Site Strategics

[00:09:25] Zero Click Perspective

[00:09:57] Google's Writing Its Own Content

[00:11:28] We're Google's Farmers and It Wants Our Crop

[00:13:50] The Omnichannel Approach

[00:17:31] You Gotta Know the SERP

[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:18:33] Zero Click Study from Semrush

[00:21:28] Google MUM Taking Hold

[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking

[00:25:47] Any Tools Tracking SERP Features Well?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://twitter.com/CyrusShepard

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Episoder(844)

651 | News from the EDGE | Week of 1.1.2024

651 | News from the EDGE | Week of 1.1.2024

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is ...

5 Jan 202439min

650 | News from the EDGE | Week of 12.25.2023

650 | News from the EDGE | Week of 12.25.2023

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin's mother-in-law out of this already? On th...

28 Des 202341min

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth...

21 Des 202339min

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabe...

18 Des 202340min

647 | News from the EDGE | Week of 12.14.2023

647 | News from the EDGE | Week of 12.14.2023

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemi...

14 Des 202336min

646 | Your GA4 Health Check w/ Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 ...

9 Des 202346min

645 | News from the EDGE | Week of 12.05.2023

645 | News from the EDGE | Week of 12.05.2023

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agr...

6 Des 202332min

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing ...

2 Des 202339min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
finansredaksjonen
rss-markedspuls-2
lederpodden
okonomiamatorene