573 | News from the EDGE | Week of 2.20.2027

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mul...

22 Sep 202340min

Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unfair advantage in the market, but they are now push...

20 Sep 202347min

Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the w...

18 Sep 202344min

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generati...

13 Sep 202340min

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implica...

8 Sep 202342min

Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little m...

6 Sep 202337min

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO c...

1 Sep 202337min

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. W...

25 Aug 202339min