574 | Goals, Strategies, and Tactics  w/ Kevin Indig

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

  • [00:02:43] Reintroducing Kevin Indig
  • [00:06:11] Ignored Country: Strategy
  • [00:08:16] Sun Tzu – The Art of War
  • [00:12:11] Stay in the Lane
  • [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:15] The GOST Framework
  • [00:15:20] How to Orient to Objective Measurements
  • [00:17:22] The Importance of Communicating KPIs Up & Down
  • [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:21:06] Getting Buy-in from the C-suite
  • [00:23:33] Making SMART Goals
  • [00:26:59] SEO Pride
  • [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Episoder(842)

Major Google AdWords Changes – Show 178

Major Google AdWords Changes – Show 178

The Industry's Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google's new updates to AdWords reflects that. This podcast we […] The post Major Google AdWords Changes – Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Jun 201654min

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

The Industry's Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google's ever-changing search environment poses so extreme challenges. Whether […] The post Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

24 Mai 20161h 34min

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links. That's right, you just can't avoid it, the search engines value who refers to you, and the […] The post State of Link Building in 2016 – With Nicholas Chimonas – Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Mai 20161h 13min

John Lee Talks PPC and Dynamic Ads – Show 175

John Lee Talks PPC and Dynamic Ads – Show 175

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you'll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee […] The post John Lee Talks PPC and Dynamic Ads – Show 175 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Mai 201655min

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

The Industry's Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge. We are very excited […] The post Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Mai 201629min

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

The Industry's Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, […] The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Mai 20161h 7min

Introduction To Google Analytics – Show 172

Introduction To Google Analytics – Show 172

The Industry's Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you […] The post Introduction To Google Analytics – Show 172 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Mai 20161h 16min

Interview with Maddie Cary of Point It – Show 171

Interview with Maddie Cary of Point It – Show 171

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, […] The post Interview with Maddie Cary of Point It – Show 171 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Apr 20161h 13min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
morgenkaffen-med-finansavisen
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
okonomiamatorene
paretopodden
rss-fri-kontantstrom
lederpodden
rss-investering-gjort-enkelt
kommentarer-fra-aftenposten