574 | Goals, Strategies, and Tactics  w/ Kevin Indig

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

  • [00:02:43] Reintroducing Kevin Indig
  • [00:06:11] Ignored Country: Strategy
  • [00:08:16] Sun Tzu – The Art of War
  • [00:12:11] Stay in the Lane
  • [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:15] The GOST Framework
  • [00:15:20] How to Orient to Objective Measurements
  • [00:17:22] The Importance of Communicating KPIs Up & Down
  • [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:21:06] Getting Buy-in from the C-suite
  • [00:23:33] Making SMART Goals
  • [00:26:59] SEO Pride
  • [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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The Industry's Favorite SEO Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to your marketing as well! Let me ask you something – do you think that people have an easy […] The post How To Create Scannable Content For Your Website – Show 119 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

13 Jan 201545min

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2014 in Review, 2015 Forecasts – Show 117

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The Industry's Favorite SEO Podcast #EDGETALK : What do you think will happen in 2015? Well, we're wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, […] The post 2014 in Review, 2015 Forecasts – Show 117 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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7 Deadly Web Design Sins – Show 116

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The Industry's Favorite SEO Podcast #EDGETALK : Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to be super-sleek with and up-to-date, modern design in order to get attention. While other people believe that […] The post 7 Deadly Web Design Sins – Show 116 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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How To Change Domains After Google Penguin Penalty – Show 115

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