574 | Goals, Strategies, and Tactics  w/ Kevin Indig

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

  • [00:02:43] Reintroducing Kevin Indig
  • [00:06:11] Ignored Country: Strategy
  • [00:08:16] Sun Tzu – The Art of War
  • [00:12:11] Stay in the Lane
  • [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
  • [00:14:15] The GOST Framework
  • [00:15:20] How to Orient to Objective Measurements
  • [00:17:22] The Importance of Communicating KPIs Up & Down
  • [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
  • [00:21:06] Getting Buy-in from the C-suite
  • [00:23:33] Making SMART Goals
  • [00:26:59] SEO Pride
  • [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
  • [00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.twitter.com/Kevin_Indig

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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How To Deal With Negative Reviews – Show 89

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What You Thought You Know Sbout CRO is Wrong – Show 88

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SEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every […] The post What You Thought You Know Sbout CRO is Wrong – Show 88 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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How To Convert The Lost Visitor – Show 87

How To Convert The Lost Visitor – Show 87

The Industry's Favorite SEO Podcast #EDGETALK : CONVERTING LOST VISITORS They came and left. Without even leaving you a like. It's the visitor to your website, the ones we don't connect with in any way. You've given it all you've got to bring prospects to your website. But, then, the next […] The post How To Convert The Lost Visitor – Show 87 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Apr 201445min

Social Media Spring Cleaning Checklist – Show 86

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The Industry's Favorite SEO Podcast #EDGETALK : SOCIAL MEDIA SPRING CLEANING It's that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It's a time of new beginnings. A fresh start. And this applies to your social media campaign. We're going […] The post Social Media Spring Cleaning Checklist – Show 86 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Apr 201445min

Negative SEO Mercenaries – Show 85

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SEO Radio Podcast #EDGETALK : Negative SEO Mercenaries Here's an email that you don't really want to receive: Simply put, an anonymous/generic email contacting you, threatening to build thousands of links to my website if we didn't pay him $250. The questions you may be asking are: Why is that a […] The post Negative SEO Mercenaries – Show 85 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Mar 201445min

Going Beyond SEO – Show 84

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The Industry's Favorite SEO Podcast #EDGETALK : Beyond SEO If you have listened to the show for a long while, and have used what we covered – you have the best standard practices in SEO, you're likely to see steady improvements – up to a point. After anything from a few […] The post Going Beyond SEO – Show 84 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Mar 201445min

5 Mistakes in Setting Up a Website – Show 83

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The Industry's Favorite SEO Podcast #EDGETALK : 5 Mistakes in Setting Up a Website Whether you're providing a product, service, or launching an online storefront, your website not only should reflect you and/or your brand, it also needs to be the central location for your business. All of your marketing efforts […] The post 5 Mistakes in Setting Up a Website – Show 83 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Mar 201445min

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