EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

667 | News from the EDGE | Week of 3.4.2024

There's a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues t...

6 Mar 202440min

666 | Design Thinking for SEOs w/ Ola King

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incor...

29 Feb 202443min

665 | News from the EDGE | Week of 2.26.2024

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google's Loc...

27 Feb 202445min

664 | Search Experience Optimization w/ Ola King

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX R...

22 Feb 202443min

663 | News from the EDGE | Week of 2.19.2024

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able...

20 Feb 202439min

662 | Local SEO and Google SGE w/ Greg Gifford

Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting bu...

15 Feb 202454min

661 | News from the EDGE | Week of 2.12.2024

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are ha...

14 Feb 202436min

660 | How To Dominate Your Local SEO w/ Greg Gifford

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SE...

9 Feb 202449min