EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

627 | Leveraging the New Tools in GA4 w/ Matt Holz

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mul...

22 Sep 202340min

626 | News from the EDGE | Week of 9.18.2023

Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unfair advantage in the market, but they are now push...

20 Sep 202347min

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the w...

18 Sep 202344min

624 | News from the EDGE | Week of 9.11.2023

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generati...

13 Sep 202340min

623 | Navigating the World of Generative Search w/ Natalie Arney

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implica...

8 Sep 202342min

622 | News from the EDGE | Week of 9.4.2023

Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little m...

6 Sep 202337min

621 | Unleashing the Power of AI in SEO w/ Sara Taher

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO c...

1 Sep 202337min

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. W...

25 Aug 202339min