EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

563 | News from the EDGE | Week of 1.16.2023

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI...

18 Jan 202340min

562 | How Google Has Learned with Voice Search w/ Cindy Crum

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict th...

14 Jan 202350min

561 | News from the EDGE | Week of 1.9.2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from ...

11 Jan 202344min

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the t...

7 Jan 202337min

559 | News from the EDGE | Week of 01.02.2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this inform...

5 Jan 202343min

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podca...

31 Des 202241min

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today's digital consumers. T...

27 Des 202236min

556 | News from the EDGE | Week of 12.19.2022

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December's link spam algorithm upd...

21 Des 202234min