EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

394 | News from the EDGE | Week of 2.15.2021

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business It was only a matter of time for desktop users to get GMB messaging, and it's now rolling out, so keep an eye out for messages a...

16 Feb 202130min

393 | Bringing your Brand (SERP) into Focus with Jason Barnard

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason's backstory, how he came to be the leading author...

10 Feb 202133min

392 | News from the EDGE | Week of 2.8.2021

[00:06:00] Google News and Discover Abuses Targeted by New Manual Actions When a site is reviewed by humans for alignment with Google's webmaster guidelines, a manual action might be the result for vi...

9 Feb 202126min

391 | The SEMRush Tour: Unpacking the Digital Marketing Toolset with Fernando Angulo

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends. Want to...

4 Feb 202145min

390 | News from the EDGE | Week of 2.1.2021

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts? Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion cou...

2 Feb 202129min

389 | SEMRush, Company Culture and Changes with Fernando Angula

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff going...

28 Jan 202137min

388 | News from the EDGE | Week of 1.25.2021

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online ret...

26 Jan 202126min

387 | Google, Facebook, and Antitrust with Sam Tomlinson

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook. We unpack each company's challenges and the concepts of fairness. Isn't this Big Tech's platfo...

20 Jan 202139min