EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their wo...

24 Jul 20181h 7min

EP 275: Why Facebook Ads Work w/Mojca Zove

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to ...

19 Jul 20181h 4min

EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and C...

5 Jul 20181h 4min

EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational...

2 Jul 20181h 5min

EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode includi...

26 Jun 20181h 3min

EP 271: The Creative Curve w/Allen Gannett

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows th...

11 Jun 201836min

EP 270: Busting Common AMP Myths w/Eric Enge

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this epis...

8 Jun 201850min

EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own ag...

5 Jun 20181h 4min