575 | News from the EDGE | Week of 3.6.2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

  • [00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
  • [00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
  • [00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
  • [00:12:38] Say it with me: Bard is Not Search
  • [00:17:53] EDGE of the Web Sponsor: InLinks
  • [00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

  • [00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
  • [00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
  • [00:26:52] Google Business Profile Products Show In Google Shopping Results

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

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Episoder(843)

Reverse SEO and Reputation Management – Show 155

Reverse SEO and Reputation Management – Show 155

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. […] The post Reverse SEO and Reputation Management – Show 155 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Nov 201545min

Display Ads Success – Show 154

Display Ads Success – Show 154

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display […] The post Display Ads Success – Show 154 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Nov 201545min

Google Conspiracy Theories – Show 153

Google Conspiracy Theories – Show 153

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had […] The post Google Conspiracy Theories – Show 153 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Nov 201545min

Never Hire an In-House SEO – Show 152

Never Hire an In-House SEO – Show 152

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month […] The post Never Hire an In-House SEO – Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

27 Okt 201545min

After Optimizing Your Website, What's Next? – Show 151

After Optimizing Your Website, What's Next? – Show 151

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the […] The post After Optimizing Your Website, What's Next? – Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Okt 201545min

Gini Dietrich on Social Media Policies – Show 150

Gini Dietrich on Social Media Policies – Show 150

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could […] The post Gini Dietrich on Social Media Policies – Show 150 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Okt 201545min

Why Low Internet Marketing Budgets Fail – Show 149

Why Low Internet Marketing Budgets Fail – Show 149

The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your […] The post Why Low Internet Marketing Budgets Fail – Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Sep 201545min

Is ROI Really What You Are Looking For? – Show 148

Is ROI Really What You Are Looking For? – Show 148

The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a […] The post Is ROI Really What You Are Looking For? – Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Sep 201545min

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