578 | What Does Expertise Look Like in the Eyes of Google?
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer16 Mar 2023

578 | What Does Expertise Look Like in the Eyes of Google?

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

  • [00:02:55] Reintroducing Chris Long
  • [00:03:08] Entity Mindset
  • [00:08:00] Google is a Kid Thirsty for More Knowledge
  • [00:09:59] E-E-A-T
  • [00:12:13] Authors Should be Subject Matter Experts
  • [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:26] What is an Information Gain Score?
  • [00:19:03] Freshness
  • [00:23:18] EDGE of the Web Sponsor: Wix
  • [00:24:17] Keyword Segmentation
  • [00:29:22] Experience
  • [00:32:28] EDGE of the Web Sponsor: SE Ranking
  • [00:35:41] Your Digital Resume for Google

Thanks to our sponsors!

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