578 | What Does Expertise Look Like in the Eyes of Google?

578 | What Does Expertise Look Like in the Eyes of Google?

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

  • [00:02:55] Reintroducing Chris Long
  • [00:03:08] Entity Mindset
  • [00:08:00] Google is a Kid Thirsty for More Knowledge
  • [00:09:59] E-E-A-T
  • [00:12:13] Authors Should be Subject Matter Experts
  • [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:26] What is an Information Gain Score?
  • [00:19:03] Freshness
  • [00:23:18] EDGE of the Web Sponsor: Wix
  • [00:24:17] Keyword Segmentation
  • [00:29:22] Experience
  • [00:32:28] EDGE of the Web Sponsor: SE Ranking
  • [00:35:41] Your Digital Resume for Google

Thanks to our sponsors!

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Would love it if you'd give us a rating on ratethispodcast.com/edge!

Episoder(844)

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739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

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738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital mar...

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737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

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736 | News from the EDGE | Week of 12.16.2024

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/ED...

20 Des 202430min

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's...

18 Des 202436min

734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the hea...

12 Des 202441min

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

11 Des 202439min

732 | EDGE Tool Series: Originality.AI - AI Content Detection

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

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