581 | Google – The Disingenuous Trickster?

581 | Google – The Disingenuous Trickster?

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdWords with Greg Finn on EDGE!

  • [00:00:36] Introducing Greg Finn
  • [00:05:33] Reflecting Back On Search Advertising in 2009
  • [00:07:18] Privacy Changes: What's to Come?
  • [00:11:47] Advertising Habits Post 2020
  • [00:13:35] Cost Per Lead is Rising
  • [00:15:12] EDGE of the Web Title Sponsor: Site Strategics
  • [00:16:25] Google Local Service Ads
  • [00:18:24] Disingenuous Trickster
  • [00:21:24] EDGE of the Web Sponsor: Wix
  • [00:22:45] Partner Badges
  • [00:24:30] Lack of Support from Google Ads
  • [00:29:35] EDGE of the Web Sponsor: SE Ranking
  • [00:30:43] What Can Be Done?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

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Episoder(844)

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742 | SEO News from the EDGE | Week of 1.20.2025

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Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Jan 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

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We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

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740 | News from the EDGE | Week of 1.13.2025

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This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

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