584 | News from the EDGE | Week of 4.10.2023

584 | News from the EDGE | Week of 4.10.2023

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

  • [00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg?
  • [00:07:23] EDGE of the Web Title Sponsor: Site Strategics
  • [00:08:47] Google's Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses
  • [00:18:45] Bard is Not… Wait, No… Bard *IS* Search?
  • [00:24:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

  • [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings?
  • [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns
  • [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank

The AI Dilemma Video

https://www.youtube.com/watch?v=xoVJKj8lcNQ

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

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Episoder(844)

643 | News from the EDGE | Week of 11.20.2023

643 | News from the EDGE | Week of 11.20.2023

Welcome back to News from the EDGE! There's plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as 'for the betterment of mankind'. Google adds 'Notes' fe...

22 Nov 202337min

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of t...

20 Nov 20231h 17min

641 | News from the EDGE | Week of 11.13.2023

641 | News from the EDGE | Week of 11.13.2023

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future upd...

14 Nov 202342min

640 | Optimizing a Headless CMS w/ Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying ...

3 Nov 202348min

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason B...

2 Nov 202332min

638 | News from the EDGE | Week of 10.30.2023

638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joi...

31 Okt 202340min

637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the dif...

26 Okt 202342min

636 | News from the EDGE | Week of 10.23.2023

636 | News from the EDGE | Week of 10.23.2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were alrea...

24 Okt 202337min

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