584 | News from the EDGE | Week of 4.10.2023

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Ex...

20 Aug 202143min

In this week's news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if yo...

19 Aug 202133min

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google's structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommenda...

11 Aug 202123min

We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast,...

10 Aug 202144min

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn's new acquisition to Wordpress and Universal Search, this week's episode touches to...

4 Aug 202138min

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation fo...

28 Jul 202129min

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July's Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get y...

21 Jul 202131min

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the...

20 Jul 202129min