590 | News from the EDGE | Week of 5.1.2023

590 | News from the EDGE | Week of 5.1.2023

It's time to move to GA4, folks!

Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than:
(1) Update your WPCode plugin now and,

(2) Get to GA4 fast…..the end is nigh!

Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.

News from the EDGE:

[00:05:25] WordPress plugin compromised again!

[00:12:40] EDGE of the Web Title Sponsor: Site Strategics

[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!

[00:16:56] Pinterest and Amazon are partnering with ads

[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:20:25] Volatility from the April 2023 Google Reviews Update

Barry Blast from Search Engine Roundtable:

[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?

[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names

[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

Helpful Links:

Google Analytics Setup

The Ultimate Guide for setting up a Google Analytics 4 property



Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search ...

17 Apr 202546min

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

11 Apr 202555min

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Apr 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Apr 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Mar 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Mar 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Mar 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Mar 202546min

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