620 | Building a Strong Entity Strategy w/ Sara Taher

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher is a strong presence in the SEO industry, but oh, so humble.

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We're migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You've heard it time and time again, quality over quantity, but let's hear Sara very clearly……it's about the user. If you're not reading their signals, you're not connected.

Key Segments:

[00:00:36] Introducing Sara Taher

[00:01:48] Sara's History In Digital Marketing

[00:03:35] How Does Entity SEO Differ From Traditional SEO?

[00:05:30] Examples of Entity SEO

[00:11:12] How Important is Google's Knowledge Graph?

[00:11:56] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] Looking Into The User Experience

[00:19:04] EDGE of the Web Title Sponsor: Brightlocal

[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?

[00:23:43] Misconceptions About Entity SEO

[00:30:25] EDGE of the Web Sponsor: Wix

[00:31:03] AI Tools For Entity SEO

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

Wix: http://edgeofthewebradio.com/wix

Follow our Guest

https://twitter.com/SaraTaherSEO

https://www.linkedin.com/in/sara-seo-specialist

Episoder(844)

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743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

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31 Jan 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

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Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

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741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

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We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

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740 | News from the EDGE | Week of 1.13.2025

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This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Jan 202550min

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