638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon's ad sales skyrocketed by 26% from an unexpected source. Google announces a new 'about this image' feature with SGE to better contextualize information in an image. Plus, you've heard it time and time again, and Google is here to remind you… helpful content isn't written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE!

*BONUS* We're giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:03:34] BrightonSEO Sweepstakes

[00:07:26] Are we going to see more ads between organic results?

[00:12:29] HubSpot and TikTok announce a new partnership

[00:14:49] EDGE of the Web Title Sponsor: Site Strategics

[00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they've acquired

AI Blitz:

[00:23:53] G7 Reported To Agree On AI Code Of Conduct

[00:24:22] Amazon ad sales grow 26% with help from 'Thursday Night Football,' machine learning

[00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once

[00:26:08] Google bets $2B on OpenAI competitor Anthropic

AI Tools:

[00:26:54] Gifter- Find the perfect gift with this AI-powered app

[00:29:04] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:38] Google rolls out about this image and more SGE links

[00:32:29] Nightshade - 'poisons' artificial intelligence models to combat copyright theft

[00:35:28] Google Provides Signs That You're Writing Unhelpful Content

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