Creating Advanced Facebook Custom Audiences Using Google Tag Manager
Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing. Show notes: https://www.socialmediaexaminer.com/256See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
30 Jun 201741min
Live Video Strategy: How to Create a Show That Engages
Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams. Show notes: https://www.socialmediaexaminer.com/255See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 Jun 201740min
Social Customer Care: Apps and Processes for Success
How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast. Show notes: https://www.socialmediaexaminer.com/254See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 Jun 201738min
Facebook Video Retargeting for Live Video and Beyond
Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course. Show notes: https://www.socialmediaexaminer.com/253See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9 Jun 201742min
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University. Show notes: https://www.socialmediaexaminer.com/252See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Jun 201739min
Local Social Media Marketing With Facebook and Instagram
How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. Show notes: https://www.socialmediaexaminer.com/251See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26 Mai 201741min
Facebook Ads Strategy: How Marketers Can Win With Facebook
Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Show notes: https://www.socialmediaexaminer.com/250See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 Mai 201746min
Facebook Video for Marketers: Strategy for Future Success
Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show. Show notes: https://www.socialmediaexaminer.com/249See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12 Mai 201745min
