How to Persuade: The Science Marketers Need to Know

How to Persuade: The Science Marketers Need to Know

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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Episoder(731)

Using YouTube to Build Your Brand, Authority and Business

Using YouTube to Build Your Brand, Authority and Business

Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? In this episode, I interview Steve Spangler, author of Fire Bubbles a...

30 Jan 201339min

Measuring Social Media: How to Determine Your ROI

Measuring Social Media: How to Determine Your ROI

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Mea...

24 Jan 201326min

Blogging: A Business Model for Growth

Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how blogging can help your business? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get ...

16 Jan 201333min

Twitter Marketing: How to Use Twitter for Business

Twitter Marketing: How to Use Twitter for Business

Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. ...

9 Jan 201340min

Purpose: How Facebook Built an Empire

Purpose: How Facebook Built an Empire

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strateg...

2 Jan 201334min

Failing to Start: Why We Accept Mediocrity and How to Change

Failing to Start: Why We Accept Mediocrity and How to Change

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most rece...

20 Des 201230min

Storytelling: Why Stories Attract More Customers

Storytelling: Why Stories Attract More Customers

What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-fou...

19 Des 201234min

Starting a Podcast: What You Need to Know to Succeed

Starting a Podcast: What You Need to Know to Succeed

Do you listen to podcasts? Are you interested in starting your own podcast?  In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer ...

12 Des 201237min

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