Demand Generation Strategy: How to Get Buyers to Line Up to Work With You
Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.Guest...
6 Jul 202342min
Using YouTube Analytics to Improve Your Video Strategy
Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.G...
29 Jun 202348min
AI for Business: Use Cases and Trends
Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.Guest: Chri...
22 Jun 202346min
Using Story the Right Way: Theory and Practice for Marketers
Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ ...
15 Jun 202345min
Developing Shows: Behind the Scenes at Social Media Examiner
Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas...
8 Jun 202341min
YouTube Ad Strategy: A New Way to Grow Your Leads and Sales
Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Gues...
1 Jun 202352min
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.Gues...
25 Mai 202348min
YouTube Ad Targeting: How to Maximize Your Results
Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben...
18 Mai 202343min
