Split Testing: How to Improve Your Site Conversions
Do you split test the opt-ins on your website? Want to get better results? In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed...
27 Mar 201549min
Content for Leads: How to Create Content That Spreads and Fills the Funnel
Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of We...
20 Mar 201535min
Video Blogging: How to Become a Video Personality
Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyl...
13 Mar 201539min
Crowdfunding: What You Need to Know to Succeed With Crowdfunding
Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas m...
6 Mar 201540min
Snapchat Marketing: What Businesses Need to Know
Are you on Snapchat? Do you use it for marketing? In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab...
27 Feb 201541min
Google Analytics: How to Know If Your Marketing is Working
Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He...
20 Feb 201535min
Twitter for Business: What Smart Marketers Are Doing With Twitter
Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's...
13 Feb 201539min
Book Marketing: Wisdom From Seth Godin
Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs ...
6 Feb 201538min
