136: Rethinking Drinking with Tom Johnstone of Optimist Drinks

136: Rethinking Drinking with Tom Johnstone of Optimist Drinks

In this episode I’m talking to Tom Johnstone, founder and CEO of Optimist Drinks, a non-alcoholic spirits company based in Los Angeles. Optimist Drinks are designed to enhance social connection and to creating a range of products that give people a choice, the freedom to experiment with their drinking rituals and strengthen their social connections. In the episode we discuss rethinking drinking, the habitual nature of drinking and how it is ingrained in our social rituals; why we still feel the need to justify not drinking for any reason; how his experience as a brand strategist for tech companies helped hone the creation of Optimist; why having a purpose is so important for any brand, and so much more.

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www.Drinkolipop.com/BLONDEFILES for 20% off plus free shipping site-wide.

www.Gomacro.com with code BLONDEFILES for 30% off plus free shipping on all orders over $50.

www.Piquetea.com/blonde for an additional 5% off your limited time bundle with gifts.

Produced by Dear Media

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Episoder(451)

427: The Daily Habits to Improve Gut Health and Heal Inflammation Naturally with Dr. Will Bulsiewicz

427: The Daily Habits to Improve Gut Health and Heal Inflammation Naturally with Dr. Will Bulsiewicz

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426: Money, Power & Confidence: A New Playbook for Women ft. Maggie Sellers Reum

426: Money, Power & Confidence: A New Playbook for Women ft. Maggie Sellers Reum

Maggie Sellers Reum is an investor, founder and host of Hot Smart Rich. She joins the show to break down what it really means to be hot, smart, and rich financially, emotionally, and energetically. We...

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425: The Real Secret to Confidence, Aging & Self-Possession with Sheena Zadeh of Kosas

425: The Real Secret to Confidence, Aging & Self-Possession with Sheena Zadeh of Kosas

This week I’m joined by Sheena Zadeh, founder of Kosas, to talk about the real story behind building a massive beauty brand while trusting your intuition through every twist. She opens up about young ...

26 Nov 202551min

424: Your Guide to Light Therapy: Better Skin, Better Energy, Better Aging with Andy and Katie Mant

424: Your Guide to Light Therapy: Better Skin, Better Energy, Better Aging with Andy and Katie Mant

This week I’m joined by Andy and Katie Mant — founders, innovators, and the couple behind some of the most forward-thinking light therapy and bio-resonance tools in beauty and wellness today. We get i...

24 Nov 202541min

423: Reverse Dieting, Protein & the Truth About Training with Sal Di Stefano

423: Reverse Dieting, Protein & the Truth About Training with Sal Di Stefano

Sal Di Stefano is a renowned fitness expert, author, and co-host of the hit podcast “Mind Pump”. He joins the show to break down the simple, sustainable principles that make strength training the mo...

19 Nov 20251h

422: Overrated Beauty Trends, Underrated Wellness Habits & Confessions from the Treatment Chair

422: Overrated Beauty Trends, Underrated Wellness Habits & Confessions from the Treatment Chair

In this solo episode, I’m covering everything from overrated beauty trends to the wellness habits that actually make a difference. I share the product I’ve been gatekeeping, the beauty brands I’m curr...

12 Nov 202557min

421: 9 Hidden Root Causes of Anxiety You Haven’t Heard About & the 3 Step Path to Healing with Dr. Nicole Cain

421: 9 Hidden Root Causes of Anxiety You Haven’t Heard About & the 3 Step Path to Healing with Dr. Nicole Cain

Dr. Nicole Cain is a leading expert in trauma-informed Clinical Psychology and holistic medicine for anxiety and panic, and author of the acclaimed book Panic Proof. She joins the show to unpack the ...

5 Nov 202552min

420: Cold Plunges, How to Beat Cravings & Cosmetic Acupuncture: What Works—and What Doesn’t, with Dr. Felice Chan

420: Cold Plunges, How to Beat Cravings & Cosmetic Acupuncture: What Works—and What Doesn’t, with Dr. Felice Chan

This week, I’m joined by Dr. Felice Chan, a Chinese medicine doctor who bridges Eastern and Western approaches to healing after years studying allopathic medicine including shadowing an oncology neuro...

29 Okt 20251h 2min

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