Tracing the Steps of Fitbit | 6
Business Wars18 Jan 2024

Tracing the Steps of Fitbit | 6

Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode!

Long before the pair started hosting the Wired Gadget Lab podcast, they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit took to become one of the most enduring pioneers of the wearable world, walking 10,000 steps so that the Apple Watch could run...and answer calls...and text.

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Episoder(675)

The First Computer War - Abdication | 4

The First Computer War - Abdication | 4

In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elate...

1 Mai 201825min

The First Computer War - IBM versus The UNIVAC | 3

The First Computer War - IBM versus The UNIVAC | 3

What’s a 16% market share when the public thinks you have more? A potential anti-trust suit, if you’re IBM. Watson Jr. sees a potential lawsuit as a way out from under his father’s control. Sr. sees h...

26 Apr 201823min

The First Computer War - Father, Son, and The Future | 2

The First Computer War - Father, Son, and The Future | 2

How do you really “get ahead” in a war? Sometimes you don’t have to do anything, you just wait for your opponent to fumble.And in the late 1940s, IBM’s CEO Thomas Watson Sr., did. He’s just beginning ...

24 Apr 201824min

The First Computer War - The Electronic Brain | 1

The First Computer War - The Electronic Brain | 1

With so much information at our fingertips, it’s hard to remember that we haven’t always walked around with supercomputers in our pockets. In fact, in 1952, CBS thought that Americans would find it SO...

19 Apr 201822min

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7

What's that? Up in the sky? It's another episode of Business Wars. Today we're talking to two super guests, Reed Tucker is a journalist living in New York City, and the author of the book Slugfest: In...

12 Apr 201843min

Marvel vs DC - The Cinematic Universe | 6

Marvel vs DC - The Cinematic Universe | 6

After more than 50 years of fighting for the hearts and attention spans of millions of readers, television viewers, and movie-goers - who wins this war? Is it DC, the original comic company company be...

10 Apr 201826min

Marvel vs DC - Big Screen Heroes | 5

Marvel vs DC - Big Screen Heroes | 5

Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there...

5 Apr 201823min

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

It’s 1970 and the unthinkable just happened. Jack Kirby, one of the men who made Marvel, has defected to DC. With him he brought an idea that may just end Marvel for good. But as soon as DC seems to b...

3 Apr 201822min

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