The Ski Podcast14 Jun 2021

Jim Adlington, Planks Clothing (Bonus Episode #18)

In this Ski Podcast Special, I speak to Jim Adlington, founder of the UK snowsports clothing brand, Planks.

We talk about Jim's early ski career, from Kidsgrove to Val d'Isère; becoming a sponsored athlete with Salomon; and how he ended up creating the Planks brand.

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SHOW NOTES

Jim Adlington is founder of the British snowsports brand Planks Clothing
Jim learned to ski at Kidsgrove Dry Slope
His first experience of snow was in Chamonix
‘Blizzard of Aahhhs’ was a hugely influential extreme ski movie
https://www.youtube.com/watch?v=aTsAsYmPgDk
His first seasons were for Skibound in Courchevel and then Val d'Isère
You can listen to our Pat Sharples Special Podcast here
The Salomon 1080 was a revolutionary ski
This is a good article about the evolution of skis
Jim persuaded Eric Davies, MD at Salomon, to give him a pair and subsequently became a sponsored rider
He worked closely with photographer Ross Woodhall
https://youtu.be/AKkyygSGa0U
Planks Clothing started in Val d'Isère in 2008, with just hats
Their iconic phrase is ‘Drop Cliffs, Not Bombs’
Even from the start Planks was upcycling by used old stock
Two thirds of the Planks collection uses recycled yarns from Repreve and has used 1.5m waste plastic bottles
In 2019 Planks linked up with GB Snowsports with many of the athletes in the Park+Pipe team wearing their kit
Planks have had a James ‘Woodsy’ Woods signature series since 2016
https://youtu.be/IQ_iOkqmaNo
The company has seen growth of 40% pa over the last few years, with sales to 46 countries worldwide
Their recent crowdfunding campaign smashed their target and has raised almost £1m so far

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