E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias
Operators13 Des 2023

E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias

00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The Impact of Personal Balance Sheets on Business Decisions 36:33 The Efficiency of Advertising and Customer Base Size 37:35 Customer Acquisition Channels 39:00 Importance of Scale and Total Addressable Market (TAM) 39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV) 40:53 Analyzing Revenue from Returning Customers 46:02 Using Analytics Tools for Cohort Analysis 47:23 LTV to CAC Ratio and Decision Making 51:10 Making Rational Decisions and Avoiding Emotional Bias Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

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Episoder(191)

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

18 Jun 1h 35min

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once? Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Sim...

17 Jun 1h 8min

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

Is owning your own warehouse worth the headache? Or is it a siren song that will slow your growth? Matt Bertulli (CEO, Pela Case and Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Matsko (CEO, P...

10 Jun 1h 14min

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

4 Jun 1h 29min

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

Is your incrementality testing giving you accurate data or are you burning budget on a broken signal? Austin Harrison (CEO, Northbeam) joins Sean Frank (CEO, Ridge) and Katy Mimari (CEO, Caden Lane) t...

3 Jun 1h 12min

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

“The obtaining of money is a lot easier than stewarding that money well.” Sean Frank (CEO, Ridge), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (CEO, Pela Case & Lomi) dig into one of the most...

27 Mai 1h 5min

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

21 Mai 1h 40min

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s...

20 Mai 1h 7min

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