E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
Operators20 Des 2023

E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad Auction Software The Advancement of AI and Compute Power The Challenges of Measuring and Leveraging Word of Mouth Discussion of Marketing Predictions for 2024 Impact of Interest Rates on Housing Market Housing Market and Potential Financial Crash AI Taking Over Advertising Growth of Meta Shops and others Amazon's Role in the Fight Against Competitors Should Amazon Acquire TikTok? Wrap-up and Announcement of Future Episode on Inventory and Demand Planning Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

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Episoder(191)

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

18 Jun 1h 35min

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once? Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Sim...

17 Jun 1h 8min

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

Is owning your own warehouse worth the headache? Or is it a siren song that will slow your growth? Matt Bertulli (CEO, Pela Case and Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Matsko (CEO, P...

10 Jun 1h 14min

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

4 Jun 1h 29min

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

Is your incrementality testing giving you accurate data or are you burning budget on a broken signal? Austin Harrison (CEO, Northbeam) joins Sean Frank (CEO, Ridge) and Katy Mimari (CEO, Caden Lane) t...

3 Jun 1h 12min

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

“The obtaining of money is a lot easier than stewarding that money well.” Sean Frank (CEO, Ridge), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (CEO, Pela Case & Lomi) dig into one of the most...

27 Mai 1h 5min

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

21 Mai 1h 40min

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s...

20 Mai 1h 7min

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