The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
The Daily25 Feb 2024

The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

The closest thing to a bat signal for stoners is the blue lettering of the Cookies logo. When a new storefront comes to a strip mall or a downtown shopping district, fans flock to grand-opening parties, drawn by a love of the brand — one based on more than its reputation for selling extremely potent weed.

People often compare Cookies to the streetwear brand Supreme. That’s accurate in one very literal sense — they each sell a lot of hats — and in other, more subjective ones. They share a penchant for collaboration-based marketing; their appeal to mainstream audiences is tied up with their implied connections to illicit subcultures; and they’ve each been expanding rapidly in recent years.

All of it is inextricable from Berner, the stage name of Gilbert Milam, 40, Cookies’ co-founder and chief executive, who spent two decades as a rapper with a sideline as a dealer — or as a dealer with a sideline as a rapper. With the company’s success, he is estimated to be one of the wealthiest rappers in the world, without having ever released a hit record.

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Episoder(2687)

Tuesday, Aug 29, 2017

Tuesday, Aug 29, 2017

By Monday, the third straight day of flooding, Hurricane Harvey had left much of the region underwater, and the city of Houston looked like a sea dotted by islands. We hear from some people in the city about the view from the ground as the waters keep rising. Guests: Alan Blinder, a Times correspondent who has been reporting from Houston; Jacqueline Herrera, who talks to us us from her home in Houston where she is, for now, staying put. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

29 Aug 201720min

Monday, Aug 28, 2017

Monday, Aug 28, 2017

President Trump’s first pardon went to a wildly divisive sheriff from Arizona. So who is Joe Arpaio? And how do presidential pardons work? Guests: Fernanda Santos, the former Phoenix bureau chief of The New York Times; Adam Liptak, our Supreme Court reporter. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

28 Aug 201732min

Friday, Aug. 25,  2017

Friday, Aug. 25, 2017

The feud between President Trump and Jeff Flake, a Republican senator from Arizona, reveals a great deal about tensions in Washington. Guests: Jonathan Martin, a national political correspondent for The Times; Mr. Flake, who you can hear more from in tomorrow’s episode of “The New Washington.” For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

25 Aug 201720min

Thursday, Aug. 24,  2017

Thursday, Aug. 24, 2017

The United States recently noticed something unusual in North Korea’s weapons program: Its missiles started to work. Why? We discuss a surprising discovery. Guest: William J. Broad, who has reported on missile defense for decades. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

24 Aug 201717min

Wednesday, Aug. 23,  2017

Wednesday, Aug. 23, 2017

The president says “things are going to be different” in Afghanistan: no more “nation-building,” just killing terrorists. But a closer examination suggests this new strategy looks a lot like the strategy of the last 16 years. Guest: Matt Rosenberg, who covered Afghanistan from 2008 to 2014. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

23 Aug 201720min

Tuesday, Aug. 22,  2017

Tuesday, Aug. 22, 2017

Derek Black left the white nationalist movement that he had been poised to help lead, betraying his father, a former grand master of the Ku Klux Klan. Today, we talk with him about the events of the past year. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

22 Aug 201734min

Monday, Aug. 21,  2017

Monday, Aug. 21, 2017

Will Stephen K. Bannon use his return to Breitbart News, a right-wing megaphone, to help the president who dismissed him — or to hurt him? And where can he exert more political power: at Breitbart or in the White House? Guest: Jeremy W. Peters, a reporter in the Washington bureau who has covered the so-called alt-right. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

21 Aug 201719min

Special Edition: The Fall of Steve Bannon

Special Edition: The Fall of Steve Bannon

After a week in which the president bolstered white nationalists, why did he end it by getting rid of Stephen K. Bannon, the crusader in the White House for the so-called alt-right? Guest: Maggie Haberman, who covers the White House. For more information on today’s episode, visit nytimes.com/thedaily. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

18 Aug 201716min

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