The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(833)

Most Replayed Moment: Buddhist Monk Reveals How To Break Free From Pain and Anger!

Most Replayed Moment: Buddhist Monk Reveals How To Break Free From Pain and Anger!

Gelong Thubten is a Buddhist monk, meditation teacher, and former actor who has spent over six years in silent retreat. In this moment, he explains how Buddhism offers a radically different way to rel...

13 Feb 31min

World No.1 Divorce Lawyer: This Is A Sign You’ll Divorce In 10 Years!

World No.1 Divorce Lawyer: This Is A Sign You’ll Divorce In 10 Years!

Do you want to know why your relationship keeps failing? Divorce Lawyer James Sexton discusses relationship advice, the impact of AI on love, communication skills, why prenups are rising, and why peop...

12 Feb 2h 5min

Human Sleep Expert: Don't Pee In The Middle Of The Night & Why Night Time Sex Isn't A Good Idea!

Human Sleep Expert: Don't Pee In The Middle Of The Night & Why Night Time Sex Isn't A Good Idea!

Are you always tired? Sleep Expert Dr. Michael Breus breaks down the 4 chronotypes to master your sleep, how to fix insomnia, the truth about sleep apnea, and why the 8-hour myth is wrong! Dr. Mich...

9 Feb 2h 24min

Most Replayed Moment: Is There A Safe Amount Of Alcohol? What Happens To The Body When You Drink!

Most Replayed Moment: Is There A Safe Amount Of Alcohol? What Happens To The Body When You Drink!

Sarah Wakeman is a physician and Medical Director specialising in substance use and addiction treatment, working on the front lines of alcohol-related harm. In this Moment, she breaks down what the sc...

6 Feb 23min

Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

Alzheimer’s expert LOUISA NICOLA explains early Alzheimer’s risk, why creatine fuels brain energy and memory, deep sleep hacks, and why sitting is a silent killer! Louisa Nicola is a leading neurop...

5 Feb 2h 5min

I Met An Uncontacted Tribe: They Killed My Friend!

I Met An Uncontacted Tribe: They Killed My Friend!

This is a FIRST for The Diary Of A CEO…a live snake on set, with jungle explorer PAUL ROSOLIE.  After 20 years surviving jaguars, anacondas, cartels, and uncontacted tribes, he warns of a collapse th...

2 Feb 2h 46min

Most Replayed Moment: The Fastest Way To Lose Fat Without Losing Muscle! - Dr Andy Galpin

Most Replayed Moment: The Fastest Way To Lose Fat Without Losing Muscle! - Dr Andy Galpin

Dr. Andy Galpin is a professor and performance scientist with a PhD in Human Bioenergetics. He specialises in muscle, strength, and human performance - translating exercise science into practical plan...

30 Jan 20min

Early Retirement Expert: A House Vs Stocks, Here's The Truth!

Early Retirement Expert: A House Vs Stocks, Here's The Truth!

Can 1 hour a day make you a millionaire? Bestselling author DAVID BACH reveals how the first-hour rule, retirement investing, passive income ideas, and 401k matching build financial freedom…FAST! D...

29 Jan 1h 49min

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