The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(786)

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Most Replayed Moment: Can Eye Movements Heal Trauma? Bessel Van Der Kolk Explains EMDR Therapy!

Bessel van der Kolk is a psychiatrist and best-selling author best known for his groundbreaking book The Body Keeps the Score. A pioneer in the study of trauma, he explores how trauma reshapes both mi...

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Matthew McConaughey: The Silent Crisis No One Is Talking About! The Harsh Truth About Living Without Faith

Matthew McConaughey: The Silent Crisis No One Is Talking About! The Harsh Truth About Living Without Faith

54 films. Global fame. But what price did he pay? In this powerful conversation, Matthew McConaughey opens up about the dark side of fame, the one decision that changed his life, and why resistance n...

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No.1 Money Saving Experts: Do Not Buy A House! Putting Money In A Bank Makes You Poorer!

Are we falling for the biggest money traps of our generation? And what are the money habits that actually build millions? Raoul Pal, Jaspreet Singh, and Humphrey Yang reveal the truth about renting vs...

15 Sep 20252h 10min

Most Replayed Moment: How To Be Charismatic and Gain the Edge in Any Room - Charlie Houpert

Most Replayed Moment: How To Be Charismatic and Gain the Edge in Any Room - Charlie Houpert

In today’s Most Replayed Moment, Charlie Houpert reveals the move that changes how people see you - from job interviews to everyday conversations. Learn how to show up with confidence and charisma, an...

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Ray Dalio: We’re Heading Into Very, Very Dark Times! America & The UK’s Decline Is Coming!

Ray Dalio: We’re Heading Into Very, Very Dark Times! America & The UK’s Decline Is Coming!

Ray Dalio turned $5 into $160 billion by decoding how empires rise and fall. Now he warns: America is in decline, the UK is in trouble, China is gaining power…and your wealth could be in danger UNLESS...

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The Diabetes Doctor: 80% Of Adults Are Heading For Chronic Disease! Keto’s Shocking Effect On Your Brain!

The Diabetes Doctor: 80% Of Adults Are Heading For Chronic Disease! Keto’s Shocking Effect On Your Brain!

He led the longest-ever human study on the ketogenic diet and spent 15+ years studying metabolism, now Dr Andrew Koutnik reveals what the science says about fat loss, depression, diabetes, and disease...

8 Sep 20251h 32min

Most Replayed Moment: This Longevity Protocol Actually Works! - Biohacker Bryan Johnson

Most Replayed Moment: This Longevity Protocol Actually Works! - Biohacker Bryan Johnson

Bryan Johnson is a tech entrepreneur, longevity researcher, and founder of Blueprint - a project to reverse his biological age through rigorous data, diet, and discipline. Known as one of the world’s ...

5 Sep 202520min

Roman Yampolskiy: These Are The Only 5 Jobs That Will Remain In 2030 & Proof We're Living In a Simulation!

Roman Yampolskiy: These Are The Only 5 Jobs That Will Remain In 2030 & Proof We're Living In a Simulation!

WARNING: AI could end humanity, and we’re completely unprepared. Dr. Roman Yampolskiy reveals how AI will take 99% of jobs, why Sam Altman is ignoring safety, and how we’re heading toward global colla...

4 Sep 20251h 29min

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