The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(766)

I Tested Positive...

I Tested Positive...

What I cover in this episode: - The first lesson this pandemic has taught me - I have a secret to tell you - Changing the shape of your brain - Less answers and more questions - What are some of the most important questions you can ask yourself? - The thing that invalided you when you were younger, will be the thing you seek validation from as an adult. Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Okt 202055min

How We Built A $200m Company At 27 Years Old

How We Built A $200m Company At 27 Years Old

- How to quit, why quitting matters and my quitting framework - Dealing with uncertainty instead of certain misery - How I built a £200m company at 22 years old - How I got 1 million followers on Instagram - The life changing art of taking responsibility - An unpopular opinion about the Virus - Bad binary answers to complex problems - Racism will hold you back even more if you let it. Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Okt 202049min

The Diary Of A CEO Trailer

The Diary Of A CEO Trailer

Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Jul 20201min

E51: The Certainty Of Unexpected Chaos

E51: The Certainty Of Unexpected Chaos

This week's episode of The Diary of a CEO is all about the certainty of unexpected chaos. This is a different episode, for the very different times that we’re living in. But, I think you ALL need to hear this, because I did. I discuss why you should be responsible for your actions, how to be positive amongst all the chaos, stay psychologically effective and the importance of being compassionate with your thoughts. I also delve into what I call "happiness dividends" and discuss why it is vital not give up on your long term goals for short term pleasures, especially in this time of uncertainty. Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Apr 202050min

E50: Jake Humphrey - My Grandma's Suicide Saved Me

E50: Jake Humphrey - My Grandma's Suicide Saved Me

In my most recent episode of The Diary of a CEO, I sat down with the incredibly successful TV presenter, journalist and entrepreneur Jake Humphrey. Jake has gone from being an unqualified drop out, who was fired from McDonalds after just two months for a lack of communication skills to one of the UK’s most well known TV presenters, with accolades such as CBBC, BT Sport, Formula One and much more. Jake also co-founded the production company Whisper Films, alongside former BBC Sport producer Sunil Patel and David Coulthard and the business has grown from £1.5m to almost £20m. Our conversation was extremely honest and open. Jake has struggled to come to terms with the common misconceptions of who he is, battling suicidal thoughts and developing an unhealthy relationship with social media. We discuss the best way to move forward with the devastating impact social media can have and why failure is the key to being successful. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mar 202053min

E49: Dame Stephanie Shirley - Escaping Nazi Germany and Making £2.3bn

E49: Dame Stephanie Shirley - Escaping Nazi Germany and Making £2.3bn

In this week's episode of The Diary of a CEO, I chat to Dame Stephanie Shirley also known as "Steve".At the age of 5, Steve fled from Nazi persecution in her hometown of Dortmund and arrived in the UK on the Kindertransport, luckily escaping the... Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Feb 20201h

E48: Jamie Laing & Ed Williams - The Sweet Success

E48: Jamie Laing & Ed Williams - The Sweet Success

In this week's episode of The Diary of a CEO, I chat to Jamie Laing and Ed Williams, the co-founders of Candy Kittens - the fastest growing confectionary brand in the UK. Our conversation delved into battling the misconceptions of family wealth,... Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Feb 20201h 24min

E47: The Solution To All Of Your Problems

E47: The Solution To All Of Your Problems

This week's episode of The Diary of a CEO is all about breakdowns and problems and I delve into why only YOU have control over your thoughts. I discuss how we are obsessing over optimising our lives and the worrying increase in loneliness within the... Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Feb 202043min

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