669 | News from the EDGE | Week of 3.11.2024

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!

Aaaaaaaaand, it's core update time! That's right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We'll keep you updated in the coming weeks but here's everything we know now.

We're bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn't make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:50] Here we go again…Is TikTok about to get BANNED in the US?

[00:09:26] EDGE of the Web Sponsor: Site Strategics

[00:10:02] Are Google Ads about to screw up your targeting at the country level?

[00:13:06] You know what we've been needing around here… A COOOOOOORE UPDATE

AI Blitz:

[00:27:03] Google engineer stole AI tech for Chinese firms

[00:28:26] Researchers create self-spreading AI malware

AI Tools:

[00:29:54] Suno - Make a song with a prompt

[00:32:33] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates

[00:35:18] Google Maps Hides Views Counts On New Reviews

[00:36:25] Does Google Search Know What Is Reliable Information

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources:

Here we go again…Is TikTok about to get BANNED in the US?

Are Google Ads about to screw up your targeting at the country level?

Core Update

Core Update

Core Update

Google engineer stole AI tech for Chinese firms

Make a song with a prompt

Content & SEO GPT

Researchers create self-spreading AI malware

Google: We Still Try To Avoid Overlapping Algorithmic Updates

Google Maps Hides Views Counts On New Reviews

Does Google Search Know What Is Reliable Information

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it's a blast! We dive deep into the world of SEO testing with Ryan as we expl...

17 Jan 202536min

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital mar...

8 Jan 202538min

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoi...

31 Des 202450min

736 | News from the EDGE | Week of 12.16.2024

736 | News from the EDGE | Week of 12.16.2024

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/ED...

20 Des 202430min

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's...

18 Des 202436min

734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the hea...

12 Des 202441min

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strate...

11 Des 202439min

732 | EDGE Tool Series: Originality.AI - AI Content Detection

732 | EDGE Tool Series: Originality.AI - AI Content Detection

We're joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive acc...

6 Des 202438min

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