Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(895)

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Recode Decode: Investor Chris Sacca

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Recode Decode: Andreessen Horowitz GP Chris Dixon

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Kara Swisher talks with Andreessen Horowitz general partner and entrepreneur and investor Chris Dixon about the landscape of venture capital and virtual reality. Walt Mossberg shares his perspective on Windows 10 and fields questions from his followers on Twitter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Y Combinator's Sam Altman

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Kara Swisher talks with Y Combinator president and Reddit board member Sam Altman about the social news site and the challenges of entrepreneurship. Lauren Goode fields questions on the "Internet of Things." Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Elon Musk biographer Ashlee Vance

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Kara Swisher talks with journalist Ashlee Vance about his new book on Elon Musk. They discuss Musk's "Tony Stark" image, the future of Tesla and whether Musk is mellowing out. Also on the show: photo apps and Reddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Slack CEO Stewart Butterfield, Apple Music

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