Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(903)

Sen. Ed Markey wants media companies to fight for the First Amendment

Sen. Ed Markey wants media companies to fight for the First Amendment

Massachusetts Sen. Ed Markey and I agree it seems like democracy is on the line right now, especially around the First Amendment and the increasing pressure the Trump administration — especially FCC c...

11 Des 202557min

Square's product chief on the death of the penny and the future of money

Square's product chief on the death of the penny and the future of money

Today, I’m talking with Willem Avé, who’s the head of product at Square. You know Square — it was started by billionaire Jack Dorsey of Twitter fame more than 15 years ago, and it got big on the back ...

8 Des 20251h 13min

The tiny team trying to keep AI from destroying everything

The tiny team trying to keep AI from destroying everything

Today, I’m talking with Verge senior AI reporter Hayden Field about some of the people responsible for studying AI and deciding in what ways it might… well, ruin the world. Those folks work at Anthrop...

4 Des 202538min

IBM CEO Arvind Krishna says there is no AI bubble after all

IBM CEO Arvind Krishna says there is no AI bubble after all

IBM was instrumental to the entire 20th century of computing — but it's a lot harder for most of us to see what it's been up to during this century. That's because it's fully an enterprise company, an...

1 Des 20251h 9min

What the climate story gets wrong

What the climate story gets wrong

Hey everyone, it's Nilay. It’s been great being back in the Decoder chair this fall, and we’ve got a bunch of great episodes coming up to round out the year. But the production team is off this week f...

24 Nov 202550min

The DoorDash Problem: How AI browsers are a huge threat to Amazon

The DoorDash Problem: How AI browsers are a huge threat to Amazon

Okay, let’s talk about AI and what I’ve been calling the “DoorDash problem.” This is about to define the next battle in AI, and it might completely transform not only how you order a sandwich, but als...

20 Nov 202530min

Ring's Jamie Siminoff thinks AI can reduce crime

Ring's Jamie Siminoff thinks AI can reduce crime

Jamie Simonoff, founder of Ring, won't let me call him the CEO. He says his title is and always has been 'chief inventor.' His mission with Ring is to make the world safer, and he has a pretty expansi...

17 Nov 20251h 10min

The company at the heart of the AI bubble

The company at the heart of the AI bubble

So a lot of people think AI is a bubble. So we sent Verge senior reporter Liz Lopatto out to report on the AI bubble  — whether it's real, how it might pop, and what all of this means.She’s joining th...

13 Nov 202537min

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