Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(903)

Perplexity CEO on why the browser is AI's killer app

Perplexity CEO on why the browser is AI's killer app

This is Alex Heath, deputy editor at The Verge. Nilay’s out on parental leave for the next few months, so I’ll be stepping in to host our Thursday episodes while he’s out. My guest today is Perplexity...

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How decision making will change when AI answers are cheap and (too) easy

How decision making will change when AI answers are cheap and (too) easy

This is Jon Fortt, CNBC journalist, co-host of Closing Bell Overtime, and creator and host of the Fortt Knox podcast. I’m stepping in to guest host a few episodes of Decoder this summer while he’s out...

14 Jul 20251h 3min

Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

On this episode of Decoder, Ellis Hamburger — former journalist at The Verge, early Snap employee, and founder of the brand strategy studio Meaning — joins guest host Alex Heath to share why many AI f...

10 Jul 202548min

How SharkNinja took over the home

How SharkNinja took over the home

It’s summertime, which means it’s time for our annual grilling episode. In years past we’ve talked to the leaders of Big Green Egg, Traeger, and Blackstone, and it’s always fascinating how those compa...

7 Jul 20251h 24min

Why Automattic CEO Matt Mullenweg went to war over WordPress

Why Automattic CEO Matt Mullenweg went to war over WordPress

Today, I’m talking with Matt Mullenweg, the founder and CEO of Automattic and the public face of WordPress. Last year, Matt essentially went to war, publicly and in the courts, against a hosting compa...

30 Jun 20251h 9min

Hinge CEO Justin McLeod says dating AI chatbots is 'playing with fire'

Hinge CEO Justin McLeod says dating AI chatbots is 'playing with fire'

Today, I’m talking with Hinge founder and CEO Justin McLeod. Hinge is one of the biggest dating apps in the United States — it’s rivaled only by Tinder, and both are owned by the massive conglomerate ...

23 Jun 20251h 3min

Monopoly isn’t a game (with Lina Khan)

Monopoly isn’t a game (with Lina Khan)

Hey everyone, it’s Nilay. Decoder is on a short summer break right now, but we’ll be back starting June 23 with new episodes, and we’re very excited for what we have on the schedule.  In the meantime...

12 Jun 20251h

Taskrabbit CEO Ania Smith isn’t afraid of AI robots replacing human labor

Taskrabbit CEO Ania Smith isn’t afraid of AI robots replacing human labor

Today, I’m talking with Taskrabbit CEO Ania Smith. Taskrabbit is an interesting company; it’s known best for being a platform for hiring people to put together your furniture, so much so that Ikea acq...

9 Jun 20251h 7min

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