Daddy Issues with Violet Benson14 Des 2023

Hot Girls Have IBS w/ Katie Wilson

Hey Besties! Today, Violetta sits down with BelliWelli founder Katie Wilson. Katie shares how her love for chocolate cookies and not being able to eat them during her pregnancy led to the creation of her very first product. When she shared it with her community, she realized there were so many girls with gut issues, even hot girls have gut issues.

Let's listen to Violetta and Katie go through the ups and downs of being a woman entrepreneur with gut issues dealing with growing a business, overcoming a health crisis, and becoming a rapidly growing brand.

What to Listen For:

00:00 Intro
02:38 Did you personally have gut issues?
04:06 Signs that you have gut issues
06:37 Suffering from gut issues throughout pregnancy
09:53 How one chocolate chip cookie changed everything
11:18 Getting funding from angel investors
13:59 First packaging, deck presentation
17:20 Finding more investors
20:55 The greatest piece of advice
22:14 Things happened while preparing for the product launch
28:11 Everyone hated Stevia in the BelliWelli bars
33:17 How did you approach the product?
38:51 Building a company next to bunch of friends
39:48 Hot girls have IBS campaign
42:49 Secret sauce to successful billboards
50:25 Inspiring stories from customers
53:46 Talk about why something isn’t working rather than what’s working
57:40 What is keeping the business successful?
01:00:04 We love feedback!
01:01:47 BelliWelli is at Target

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