672 | Reflecting on SEO and Web Development History w/ Simon Cox

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web!

Key Segments:

[00:02:43] Introducing Simon Cox

[00:04:08] Simon's Career Story

[00:09:54] Changes in SEO Since The 'Early Days'

[00:13:09] EDGE of the Web Title Sponsor: Site Strategics

[00:13:58] Keeping an Eye on Accessibility

[00:15:17] How Did Simon Stay up to Date With Evolving Technology During the Rapid Expansion Era of the Internet?

[00:23:08] Considerations Before Offering SEO Services to an Agency

[00:28:41] Lessons Learned From Consulting For Agencies

[00:31:33] EDGE of The Web Sponsor: Wix

[00:32:45] Staying Ethical in SEO

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Mastodon: https://mastodon.social/@simoncox

Follow Our Guest

Twitter: https://twitter.com/simoncox

LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk

Resources

https://www.simoncox.com/

https://www.wix.com/seo/learn/experts/simon-cox

https://www.coxand.co.uk/

Episoder(843)

Reverse SEO and Reputation Management – Show 155

Reverse SEO and Reputation Management – Show 155

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. […] The post Reverse SEO and Reputation Management – Show 155 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Nov 201545min

Display Ads Success – Show 154

Display Ads Success – Show 154

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display […] The post Display Ads Success – Show 154 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Nov 201545min

Google Conspiracy Theories – Show 153

Google Conspiracy Theories – Show 153

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had […] The post Google Conspiracy Theories – Show 153 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Nov 201545min

Never Hire an In-House SEO – Show 152

Never Hire an In-House SEO – Show 152

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month […] The post Never Hire an In-House SEO – Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

27 Okt 201545min

After Optimizing Your Website, What's Next? – Show 151

After Optimizing Your Website, What's Next? – Show 151

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the […] The post After Optimizing Your Website, What's Next? – Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Okt 201545min

Gini Dietrich on Social Media Policies – Show 150

Gini Dietrich on Social Media Policies – Show 150

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could […] The post Gini Dietrich on Social Media Policies – Show 150 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Okt 201545min

Why Low Internet Marketing Budgets Fail – Show 149

Why Low Internet Marketing Budgets Fail – Show 149

The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your […] The post Why Low Internet Marketing Budgets Fail – Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Sep 201545min

Is ROI Really What You Are Looking For? – Show 148

Is ROI Really What You Are Looking For? – Show 148

The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a […] The post Is ROI Really What You Are Looking For? – Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Sep 201545min

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