#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(643)

#143: Being Brilliant at a Moment’s Notice

#143: Being Brilliant at a Moment’s Notice

Is there a way to generate amazing ideas or solve problems on demand? In our first feature interview, Todd Henry, author and expert on creativity, leadership and passion for work, shares his step-by-s...

18 Apr 201648min

#142: Jesse Itzler—Breaking the Routine to Get Better

#142: Jesse Itzler—Breaking the Routine to Get Better

Serial entrepreneur and Atlanta Hawks owner Jesse Itzler joins us to share his story of getting out of a rut and why every business owner needs to do the same. Warning, though: Itzler took it to the e...

11 Apr 201648min

#141: Kansas City Royals—Building a Championship Culture

#141: Kansas City Royals—Building a Championship Culture

We’re talking baseball, business and so much more with two incredible guests this week. First up is Chicago Cubs second baseman Ben Zobrist. This consummate professional became a superstar with the Ka...

4 Apr 20161h 8min

#140: Gary Kelly—How Southwest Airlines Cultivates Amazing Company Culture

#140: Gary Kelly—How Southwest Airlines Cultivates Amazing Company Culture

Is it possible to keep your company’s culture intact and offer unbelievable customer service—even when your business is growing fast? Gary Kelly, CEO of Southwest Airlines, believes you can. Even tho...

28 Mar 201654min

#139: Donald Miller—Branding Your Story Part 2

#139: Donald Miller—Branding Your Story Part 2

Best-selling author Donald Miller returns to share more about what it means for you to tell your story the right way for your brand. He’s getting tactical, so grab a pen and notebook before joining us...

21 Mar 201650min

#138: How to Market Without Everyone Hating You

#138: How to Market Without Everyone Hating You

EntreLeader Ryan Deiss, CEO of Digital Marketer, joins us for an in-depth conversation on small-business marketing. Ryan discusses how to avoid the trap of wearing out your customers and the balance b...

14 Mar 201655min

#137: Seth Godin—Dealing With Change

#137: Seth Godin—Dealing With Change

Join marketing guru and best-selling author Seth Godin and Dave for an unprecedented conversation on making a difference in the marketplace, the new economy, and why you need to connect with your cust...

7 Mar 201646min

#136: The Most Excellent Way to Lead

#136: The Most Excellent Way to Lead

We are diving deep into the heart of great leadership with Perry Noble, author and founding pastor of NewSpring Church in Anderson, South Carolina. Perry’s church has grown from a group of 15 people m...

29 Feb 201642min

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