#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(654)

#138: How to Market Without Everyone Hating You

#138: How to Market Without Everyone Hating You

EntreLeader Ryan Deiss, CEO of Digital Marketer, joins us for an in-depth conversation on small-business marketing. Ryan discusses how to avoid the trap of wearing out your customers and the balance b...

14 Mar 201655min

#137: Seth Godin—Dealing With Change

#137: Seth Godin—Dealing With Change

Join marketing guru and best-selling author Seth Godin and Dave for an unprecedented conversation on making a difference in the marketplace, the new economy, and why you need to connect with your cust...

7 Mar 201646min

#136: The Most Excellent Way to Lead

#136: The Most Excellent Way to Lead

We are diving deep into the heart of great leadership with Perry Noble, author and founding pastor of NewSpring Church in Anderson, South Carolina. Perry’s church has grown from a group of 15 people m...

29 Feb 201642min

#135: The Beer That Changed the World

#135: The Beer That Changed the World

This month’s focus is family-owned business, and no one tells it better than Stephen Mansfield, the best-selling biographer of one of the world’s most famous brands. Stephen shares the story of the Gu...

22 Feb 201653min

#134: Inside the Ramsey Family Playbook

#134: Inside the Ramsey Family Playbook

We’re sitting down with three future owners of Ramsey Solutions—Rachel Cruze, Winston Cruze and Daniel Ramsey—to discuss the dynamics of family business and the efforts it takes to slowly transition t...

15 Feb 201642min

#133: Transitioning Your Business

#133: Transitioning Your Business

We’re hitting Main Street this week to talk to someone who’s getting it done in a big way. Kent Lapp, CEO of Woodtex Products, joins us to talk about leadership, transitioning a family business, and h...

8 Feb 201642min

#132: Todd Duncan—The New Rules of Customer Service

#132: Todd Duncan—The New Rules of Customer Service

How can you successfully run a business in today’s ever-changing marketplace? Todd Duncan, sales entrepreneur and best-selling author of The $6,000 Egg, says it’s all about creating emotional connecti...

1 Feb 201641min

#131: Daymond John—Lessons From the Shark Tank

#131: Daymond John—Lessons From the Shark Tank

Shark Tank’s Daymond John joins the podcast this week to share his story and give great advice to get you going. An entrepreneur in every sense of the word, Daymond grew FUBU, a fashionable sportswear...

25 Jan 201638min

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