Allbirds: The Rise and Fall of Direct to Consumer | 5
Business Wars18 Apr 2024

Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again.


Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company

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Episoder(674)

Netflix and the Fall of Television | To the Max | 3

Netflix and the Fall of Television | To the Max | 3

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the ...

4 Jun 202544min

Netflix and the Fall of Television | The Mouse Strikes Back | 2

Netflix and the Fall of Television | The Mouse Strikes Back | 2

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market ...

28 Mai 202537min

Netflix and the Fall of Television | The Game Changer | 1

Netflix and the Fall of Television | The Game Changer | 1

In 2017, Netflix stuns Hollywood by paying television producer Shonda Rhimes an unprecedented amount of money to develop shows exclusively for the streamer. The move announces Netflix as a true rival ...

21 Mai 202540min

Starbucks' Bitter Brew | A Cup of Competition  | 3

Starbucks' Bitter Brew | A Cup of Competition | 3

Starbucks might be number one in market share, but the competition over coffee is hot. In one corner, you’ve got the New England-based fan favorite Dunkin, with their no-frills vibe and celebrity boos...

15 Mai 202544min

Starbucks' Bitter Brew | Back in Black | 2

Starbucks' Bitter Brew | Back in Black | 2

It’s 2023 and Howard Schultz’s hand-picked successor as CEO is facing trouble. While employees are voting to unionize, competitors are targeting Starbucks’ perceived weaknesses. Dunkin’ and others are...

14 Mai 202543min

Starbucks' Bitter Brew | The Founder's Curse | 1

Starbucks' Bitter Brew | The Founder's Curse | 1

It's 2021 and Starbucks workers are experiencing post-pandemic exhaustion. For the first time, baristas and others seem poised to vote to form a union. To head that off, Starbucks legendary CEO, Howar...

7 Mai 202539min

The Whole Foods Rebellion | Harsh Realities | 3

The Whole Foods Rebellion | Harsh Realities | 3

After a stock market shakeout stunts Whole Foods’ growth, co-founder John Mackey finds himself struggling to protect the grocery store chain from circling predators. And he knows if he loses this batt...

30 Apr 202539min

The Whole Foods Rebellion | Tiny Acorns, Mighty Oaks | 2

The Whole Foods Rebellion | Tiny Acorns, Mighty Oaks | 2

CEO John Mackey is on a mission to take Whole Foods national. But he is about to run into major opposition. And to succeed in his quest, he must face down rebellious employees, ambitious rivals, anima...

23 Apr 202545min

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