681 | News from the EDGE | Week of 5.6.2024

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack!

Google's March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028.

Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web!

News from the EDGE:

[00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights

[00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict

[00:16:32] EDGE of the Web Sponsor: Site Strategics

[00:17:55] Cleaning Up Search: Google's New Weapons Against Spam

AI Blitz:

[00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate

[00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat

[00:34:05] Randy Travis just released his first new song in over a decade, using AI

[00:40:01] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:41:48] Google Search Tests Custom Filters & Templates

[00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries

[00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MichelFortin

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search ...

17 Apr 202546min

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

11 Apr 202555min

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Apr 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Apr 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Mar 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Mar 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Mar 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Mar 202546min

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