Episode 17: Why Having a Market Strategy Matters Now

If you are currently recruiting, or ever plan to recruit, techs, service advisors or office staff at your shop, you don't want to miss this podcast. We do a deep dive with Chris Lawson, founder of Te...

31 Jul 202346min

Have you lost a technician or two recently that left for more pay? Was it really the pay? When an employee brings up pay or leaves for pay it most often means, "you are going to have to pay me more m...

22 Mai 202324min

Your auto repair shop should be on Instagram. In this podcast we share the data on consumer use and the changes that Instagram recently made to help local businesses get discovered. Then we detail th...

31 Mar 202319min

ABC - Architecture, (Back)Links and Content This episode covers the fundamentals of Search Engine Optimization for auto repair shops. It includes things to look out for and actions you can take to he...

27 Feb 202332min

Apple recently announced the release of Apple Business Connect. Apple Business Connect is similar to the Google Business Profile, and would be found on Apple Maps...but it doesn't stop there. In th...

26 Jan 202313min

How many consumers read reviews? How many reviews do they want to see before they’ll consider your shop? What do they do after reading reviews? How likely are consumers to leave a review after being a...

22 Des 202230min

There are several benefits to texting with your customers and potential customers: Many people use texting as their primary communication method. Including a text box on your website helps potentia...

18 Nov 202231min

Whether you are in need now, or want to put a plan in place in case you need to bring in new business during a slowdown or dry spell, the following ideas can help. The ideas are mostly low cost, with ...

25 Okt 202228min