Episode 39: Do You Need More Business? Or Do You Need More Techs?

Episode 39: Do You Need More Business? Or Do You Need More Techs?

What do you need more at your shop right now, customers or technicians?

We talk to many clients and shop owners who tell us their #1 need is more techs. If they are our clients, we tell them let's make that clear on your website! Why are you spending your time, money and precious marketing real estate trying to attract new customers instead of new employees?

In this episode we highlight five ways to leverage the marketing you might typically use to help you attract new customers to instead help you attract new employees.

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Episoder(49)

Episode 49: Recruiting Techs? Here's How To Attract the Best Candidates with Chris Lawson of Technician Find

Episode 49: Recruiting Techs? Here's How To Attract the Best Candidates with Chris Lawson of Technician Find

If you are currently recruiting, or ever plan to recruit, techs, service advisors or office staff at your shop, you don't want to miss this podcast. We do a deep dive with Chris Lawson, founder of Te...

31 Jul 202346min

Episode 48: "You Don't Pay Me Enough to…"

Episode 48: "You Don't Pay Me Enough to…"

Have you lost a technician or two recently that left for more pay? Was it really the pay? When an employee brings up pay or leaves for pay it most often means, "you are going to have to pay me more m...

22 Mai 202324min

Episode 47: Three Levels of Instagram Involvement

Episode 47: Three Levels of Instagram Involvement

Your auto repair shop should be on Instagram. In this podcast we share the data on consumer use and the changes that Instagram recently made to help local businesses get discovered. Then we detail th...

31 Mar 202319min

Episode 46: SEO 101 - The Foundation of SEO

Episode 46: SEO 101 - The Foundation of SEO

ABC - Architecture, (Back)Links and Content This episode covers the fundamentals of Search Engine Optimization for auto repair shops. It includes things to look out for and actions you can take to he...

27 Feb 202332min

Episode 45: Apple Business Connect

Episode 45: Apple Business Connect

Apple recently announced the release of Apple Business Connect. Apple Business Connect is similar to the Google Business Profile, and would be found on Apple Maps...but it doesn't stop there. In th...

26 Jan 202313min

Episode 44: Consumers Speak! How They Use Reviews and Why They Leave Them

Episode 44: Consumers Speak! How They Use Reviews and Why They Leave Them

How many consumers read reviews? How many reviews do they want to see before they’ll consider your shop? What do they do after reading reviews? How likely are consumers to leave a review after being a...

22 Des 202230min

Episode 43: The Value Of Texting With Your Customers with Aaron Weiche of Leadferno

Episode 43: The Value Of Texting With Your Customers with Aaron Weiche of Leadferno

There are several benefits to texting with your customers and potential customers: Many people use texting as their primary communication method. Including a text box on your website helps potentia...

18 Nov 202231min

Episode 42: Getting More Business Into Your Auto Repair Shop Quickly

Episode 42: Getting More Business Into Your Auto Repair Shop Quickly

Whether you are in need now, or want to put a plan in place in case you need to bring in new business during a slowdown or dry spell, the following ideas can help. The ideas are mostly low cost, with ...

25 Okt 202228min

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